Have you ever wanted to wear glamorous designs from a world-renowned fashion designer? JCPenney makes that dream a reality with its limited-time collaborative collection with legendary designer brand Bob Mackie. The Mackie: Bob Mackie collection offers everyday women a chance to make main-character moments.
Bob Mackie has defined what it means to shine in the spotlight for over 60 years. Swifties may recognize the brand from the ensemble Taylor Swift wears on her “The Life of a Showgirl” album cover. Pop star Sabrina Carpenter wore several Bob Mackie pieces, including a 1975 vintage dress worn by Cher, during the 2025 VMAs. JCPenney is bringing the brand’s signature sculptural silhouettes, fearless sparkle, and joyful design ethos to everyone, with no VIP pass required.
“At JCPenney, we’re redefining what it means to be iconic,” said Michelle Wlazlo, Chief Executive Officer, JCPenney.”Partnering with the Bob Mackie brand allows us to merge the extraordinary with the everyday, offering customers runway-worthy fashion at unbeatable value. This collection is an invitation to say ‘yes’ to self-expression, glamour, and confidence, no matter who you are.”
The Mackie: Bob Mackie collection is exclusive to JCPenney and is part of its ‘Yes, JCPenney’ brand reinvention campaign. Under this campaign, the retail giant has rewritten the rules of fashion by inviting shoppers to rediscover how iconic style can be at an unbeatable value.
JCPenney has delivered high-quality, on-trend fashion that turns heads and drops jaws — it’s from where? Now, the brand is doubling down on its promise to make every woman feel like an icon, proving that amazing fashion isn’t reserved for the few but is accessible to all.
“This collection inspires confidence and happiness for anyone who loves fashion,” said Marc Schwarz, Chief Operating Officer of Bob Mackie Design Group. “With JCPenney, we’re giving every woman the chance to dress like an icon and dare to be noticed.”
With every piece in the Mackie: Bob Mackie collection priced under $300 and available in sizes 2-24, JCPenney continues its mission to democratize fashion, inviting every woman to step into the spotlight— And say YES to her iconic moment.
Yes, to glamour. Yes, to confidence. Yes, JCPenney!
