Fabuloso, a cleaning brand of Venezuelan origin, made Rosa Picosa their latest spokesperson in a move best described as “fabulous.” Rosa Picosa’s “inauguration” was at a press event hosted by Fabuloso. There, she demonstrated the dynamic cleaning power of Fabuloso’s cleaning solutions within the NYC penthouse’s many rooms.

Rosa Picosa has over one million followers across social media, with TikTok being her main claim to fame. Picosa, a Puerto Rican wife and mom of two, is well-known for her personable home-cleaning videos and love of Fabuloso.

The dirt and grime terminator coined the phrase “Fabuloso baby,” through frequent use of the saying in her many videos. The phrase’s popularity has reached the point where followers and fans quote it back to Rosa in her non-Fabuloso-related videos. She has become near-synonymous with the brand, making her an easy pick for Fabuloso’s spokesperson and cleaning expert. Moreover, her and Fabuloso’s Latin American heritage makes this partnership special.

Interestingly, this isn’t Rosa Picosa’s first collaboration with Fabuloso. The brand took notice of her popularity and love for its products about a year ago. She became a Fabuloso content partner and created sponsored videos for her social media pages. 

Picosa doesn’t appear to be a spokesperson in the same manner as Diane Amoss was for Fabuloso’s competitor Pine-Sol. Amoss has been used in televised ad campaigns for Pine-Sol since 1993, whereas Rosa Picosa is Fabuloso’s live-event spokesperson. Fabuloso’s current ad campaign focuses on “The Fabulosos,” a series of telenovela-styled commercials about two feuding fictional families.

However, this was Picosa’s first event as an official spokesperson for Fabuloso. Rosa Picosa is already recognized as the “Fabuloso Lady,” so it won’t be a surprise if she appears in more exciting promotional events and ad campaigns. Who knows? The young star may soon find herself in a Fabuloso commercial. Readers can keep tabs on Rosa Picosa through her TikTok, YouTube, and website.